Trusted Choice^®: A Membership that Matters

As a member of Trusted Choice^®, Liberty Mutual Agency Markets' companies are committed to their independent agents. We know that having a national brand for our distribution system, with a written pledge of performance, is good for both our customers and our business.

Trusted Choice^® is the fast-growing national branding initiative created by the Independent Insurance Agents & Brokers of America (IIABA) and its company members. The Trusted Choice^® brand is designed to educate consumers about independent insurance agencies and their commitment to the qualities people value from an insurance counselor - choice of companies, customization of policies, and advocacy.

Liberty Mutual Agency Markets' companies have been strong supporters of the independent agency system for many years. They joined Trusted Choice^® because it is an excellent vehicle to highlight the strengths of the independent agent. Policyholders expect and receive personalized service and competitive products from their independent agents, and we, as members, do our part by providing our customer - the independent agent - with goods and services needed to meet the needs of our policyholders. 

Take a look at  our most recent Trusted Choice^® advertisement.

The Liberty Mutual Agency Markets' companies that have joined Trusted Choice^® are:

• America First Insurance (Central Region)
• Colorado Casualty (Mountain Region)
• Golden Eagle Insurance (California Region)
• Indiana Insurance (Midwest Region)
• Liberty Northwest (Northwest Region)
• Montgomery Insurance (Southeast Region)
• Ohio Casualty (Mid-Atlantic Region)
• Peerless Insurance (Northeast Region)
• Safeco (National)

Liberty Mutual Agency Markets, a business unit of Liberty Mutual Group, is a national organization of property and casualty, and specialty insurance carriers that distribute products and services primarily through independent agents and brokers.

The Trusted Choice^® brand is promoted nationally through a combination of advertising, company ingredient branding, public relations, agency marketing, and Internet communications. Consumers may visit www.trustedchoice.com, where they can find an "agency locator" tool and consumer information on numerous insurance topics.

Founded in 1896, IIABA has more than 300,000 members and is the nation's oldest and most respected agent and broker association. For more information, visit www.independentagent.com.